Perusing the MLS
As do most real estate agents, I check the MLS each morning (multiple listing service) for new listings. I also check for price reductions and to learn which homes have entered escrow and which have fallen out. Listing agents offer different levels of marketing expertise:
*This is a listing on Markridge in La Crescenta, MLS Remarks read (typos not mine): Located in GUSD school district. Water damage to two bathrooms more than likely there will be mold to clean up and will require an all cash or 60% down buyer. All kitchen appliances are excluded from the sale. House is not to be shown without an offer being submitted. DO NOT under any circumstances go on the property. Pool & pool equiptment will need to be drained and cleaned Unique floor plan. Living and master on top level, 3 bedrooms and study area on mid level, Grand kitchen and family room on lower level.
Sounds and looks entincing, don't you think? It’s also a short sale, and the listing just expired. There was no photo of the grand kitchen (just the green pool), and no mention, that although this home is located in the Glendale school district, it is serviced by La Crescenta’s superior schools.
*The next listing is in the eclectic and popular Adams Hill neighborhood at 1111 Yale Drive, Glendale. MLS remarks read: New cabinetry in living room (2010), new fixtures/faucet in kitchen (2011), new bathroom fixtures/faucets (2011), resurfaced dining room floors (2011) new roof (2006) new fence/fresh paint (2011), new garage door (2007) water heater replaced (2011).
And there isn’t even one photo! I checked the property history in the MLS and it sold in 1997. At that time a different listing agent gave the marketing a little sizzle and the MLS remarks read (I can’t take credit for typos/punctuation): Grogeously Remodeled By An Arcitect,This Home Has Views From Most Of TheRooms. Two Full Baths, A Master Suite With Walk-in Closets. Wood Floors,Berber Carpets, Light And Bright, Best Materials And Workmanship. Lots OfWindows, Central Air And Much More! Hurry And Dont Miss Your OpportunityTo Sell The Special Secluded Home.
Curious? Is the home still secluded with a view? Because that excites me more than a new water heater.
*Another Glendale listing, mls remarks read (grammatical errors not mine): Discover the wonders of this quintessential mid century modern home situated on one of the coolest streets in northwest Glendale. Built on an impressive 23,087 SF flat lot, this 1964 build offers an excellent single level floor plan with 4 spacious bedrooms and 3 bathrooms. A cozy fireplace in the living room creates an inviting backdrop filled with serenity that extends to the separate dining room, ideally set for any fine dining occasion. A large kitchen with recess lighting and a breakfast bar are perfect for the cook in all of us. The massive backyard includes a pool and a huge field of grassy area rendering an ideal spot for entertaining guests. Let your imagination run wild, the possibilities are endless. With 2,480 SF of living space and plenty of room to grow, turn this summer into one you will never forget!
A little over the top and perhaps the listing agent might update the listing now that summer is over.
If your home is currently listed for sale, go to Reatlor.com and see how your home’s being presented.
*This is a listing on Markridge in La Crescenta, MLS Remarks read (typos not mine): Located in GUSD school district. Water damage to two bathrooms more than likely there will be mold to clean up and will require an all cash or 60% down buyer. All kitchen appliances are excluded from the sale. House is not to be shown without an offer being submitted. DO NOT under any circumstances go on the property. Pool & pool equiptment will need to be drained and cleaned Unique floor plan. Living and master on top level, 3 bedrooms and study area on mid level, Grand kitchen and family room on lower level.
Sounds and looks entincing, don't you think? It’s also a short sale, and the listing just expired. There was no photo of the grand kitchen (just the green pool), and no mention, that although this home is located in the Glendale school district, it is serviced by La Crescenta’s superior schools.
*The next listing is in the eclectic and popular Adams Hill neighborhood at 1111 Yale Drive, Glendale. MLS remarks read: New cabinetry in living room (2010), new fixtures/faucet in kitchen (2011), new bathroom fixtures/faucets (2011), resurfaced dining room floors (2011) new roof (2006) new fence/fresh paint (2011), new garage door (2007) water heater replaced (2011).
And there isn’t even one photo! I checked the property history in the MLS and it sold in 1997. At that time a different listing agent gave the marketing a little sizzle and the MLS remarks read (I can’t take credit for typos/punctuation): Grogeously Remodeled By An Arcitect,This Home Has Views From Most Of TheRooms. Two Full Baths, A Master Suite With Walk-in Closets. Wood Floors,Berber Carpets, Light And Bright, Best Materials And Workmanship. Lots OfWindows, Central Air And Much More! Hurry And Dont Miss Your OpportunityTo Sell The Special Secluded Home.
Curious? Is the home still secluded with a view? Because that excites me more than a new water heater.
*Another Glendale listing, mls remarks read (grammatical errors not mine): Discover the wonders of this quintessential mid century modern home situated on one of the coolest streets in northwest Glendale. Built on an impressive 23,087 SF flat lot, this 1964 build offers an excellent single level floor plan with 4 spacious bedrooms and 3 bathrooms. A cozy fireplace in the living room creates an inviting backdrop filled with serenity that extends to the separate dining room, ideally set for any fine dining occasion. A large kitchen with recess lighting and a breakfast bar are perfect for the cook in all of us. The massive backyard includes a pool and a huge field of grassy area rendering an ideal spot for entertaining guests. Let your imagination run wild, the possibilities are endless. With 2,480 SF of living space and plenty of room to grow, turn this summer into one you will never forget!
A little over the top and perhaps the listing agent might update the listing now that summer is over.
If your home is currently listed for sale, go to Reatlor.com and see how your home’s being presented.
Phyllis good post,point well made. Quality of listings needs to be improved.
Aram Arakelyan
Broker# 00935978
Realty Needs Network
Reply to this