Branding a New Los Angeles Realtor

Just as Coca Cola and Pepsi are brand names so is your real estate agent.  My new buyer’s agent, Lisa Torres is a graduate  of Loyola Marymount University with a degree in Business Administration. In addition to having a notary license, Lisa had held her real estate license since 2006. 

Lisa is part of the Harb & Company Team, but also needs to keep her eye on her brand.  Last week she had her photos taken.  Lisa is young and pretty, but the look we are going for is professional and confident.  Which photo do you think Lisa should choose?





Posted by Phyllis Harb at 12/2/2009 6:38 AM
Categories: In a Realtor's Week,Real Estate Photography
Tags: real estate agents are a brand
 

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  • 12/4/2009 3:46 AM alabang houses wrote:
    I am bothered with her smile so I can't choose which is which. Realtors should be very professional looking and confident,I agree but the looks is defeated with the quality of services he may offer. Good realtors may lead buyers to good deals and offers for the the buyers.They must be trust-worthy.
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