The first two weeks of marketing a home are the most critical.  The  listing is fresh and exciting.  Potential buyers and Realtors continue to ask “How long has it been on the market”.  Listings that linger generally sell for less than those that quickly sell.

My job, as a Los Angeles Realtor is to help my client  maximize their profit.  Sometimes, in order to do so repairs are recommended. Let’s take a look at what I do during the first critical weeks:

*Analyze showings (read the lockbox):
Count showings and look for duplicate showings which indicate that the showing Realtor is showing to the same client more than once or the Realtor is excited about the listing and showing to more than one client)

*Analyze phone calls:
I should be receiving calls from agents asking questions, if they aren’t calling after showing they and their clients are simply not interested

And, during this period I am also:

*following up with the agents that showed to determine why their client passed on the residence (and how we can correct the issue)

*studying the market, and finding a course of action.  If something isn’t working, I need to be proactive.

As long as the asking price is competitive and a marketing plan is in place, homes continue to sell, (qualified) buyers continue to obtain financing. It’s just that simple.