Los Angeles Home Staging Strikes Again
We just closed escrow on a La Crescenta home. We received three offers within the first few days of listing, and even with the multiple offer situation we weren’t able to push the selling price over asking. But the good news for our happy home seller is that she did sell for full price.
AND the buyer was delightful; of course, I have worked with their Realtor before and he is very professional; his clients are typically as pleasant as he. We had one bump in the escrow, but only one is pretty good. We resolved the problem and proceeded.
So how did we sell this home (without central air and with old pluming) in a multiple offer situation? The owner decided to take our home stager's recommendations: she painted, she replaced some light fixtures, she tidied up the baths and she refinished the hardwood floors. AND yes we turned a “fixer” into a jewel (still without central air and with the old pluming) but a jewel that buyer’s were fighting over. 
And of course a professional photographer always takes a better photo than I.
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2/25/2009 4:38 AM
Los Angeles Real Estate Blog wrote:
The first two weeks of marketing a home are the most critical. The listing is fresh and exciting. Potential buyers and Realtors continue to ask “How long has it been on the market”. Listings that linger generally sell for less than those that quickly sell. My job, as a Los Angeles Realtor is to help my client maximize their profit. Sometimes, in order to do so repairs are recommended. Let’s take a look at what I do during the first critical weeks: *Analyze showings (read the lockbox):Count showings and look for duplicate showings ... -
2/25/2009 1:48 PM
Los Angeles Real Estate Blog wrote:
The first two weeks of marketing a home are the most critical. The listing is fresh and exciting. Potential buyers and Realtors continue to ask “How long has it been on the market”. Listings that linger generally sell for less than those that quickly sell. My job, as a Los Angeles Realtor is to help my client maximize their profit. Sometimes, in order to do so repairs are recommended. Let’s take a look at what I do during the first critical weeks: *Analyze showings (read the lockbox):Count showings and look for duplicate showings ... -
2/25/2009 1:48 PM
Los Angeles Real Estate Blog wrote:
The first two weeks of marketing a home are the most critical. The listing is fresh and exciting. Potential buyers and Realtors continue to ask “How long has it been on the market”. Listings that linger generally sell for less than those that quickly sell. My job, as a Los Angeles Realtor is to help my client maximize their profit. Sometimes, in order to do so repairs are recommended. Let’s take a look at what I do during the first critical weeks: *Analyze showings (read the lockbox):Count showings ...
Phyllis: This just came up in my Google Alerts. Congratulations on the fast sale of your listing with multiple offers. The combination of a home stager and a great listing agent always does the trick. And congratulations to your client for having the good sense to listen to you and your stager. Well done!
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Thank you & you have a great web site.
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Thank you, Phyllis. You should see my staging
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It appears from your site to be phenomenal BUT I am a very loyal person and have an excellent home stager - I am monogamous
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Phyllis. Congratulations. It is amazing what how fast a home will sell in this market when the seller hires a professional REA that knows how to market the home and get it sold. Home Staging absolutely works.
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Thank you and yes the difference between staging and not staging is huge. What constantly amazes me, is even if the homeowner does not wish to paint, often decluttering and furniture rearranging also make a big difference.
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Phyllis: It is very rare to see loyal business relationships in this day and age. You should be congratulated on a business relationship built on trust and respect.
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Thank you
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